Launching a Brand Through Character and Voice

For INTEREX’s entry into the Kosovo market in 2005, I created the brand’s first local campaign, defining its visual personality and voice for a new audience. I conceptualized the shopping cart mascot family as a recognizable and engaging symbol of the brand, along with a localized slogan that remains in use today. This work laid the foundation for INTEREX’s identity in Kosovo, helping the brand build immediate familiarity and long-term recognition.